By Heather P. Knight

 21. The "Required Reading" Strategy

The "it's the required reading of many (types of educational/training businesses)..." strategy tells your prospects that your information product is bought by businesses that educate and train others in your specific niche. It could be colleges, job trainers, coaches, universities, home schooling programs, etc. People will assume it must be good if those organizations use it so it'll be good for them too.



22. The "Viral Language" Strategy

The "it's been published in (no.) languages..." strategy tells your prospects that your information product is popular in many other countries. If it's true, you could tell them that your product has been on the other countries best seller lists. People will want to see why it's so popular all over the world.



23. The "Alternative Options" Strategy

The "if you want to pay via an alternative method, e-mail me to discuss options..." strategy tells your prospects even though you may not have all the methods of payment listed, it doesnt mean you are not open to accepting another form of payment. You should have all the popular methods listed though. The few requests you get for other options could really add up in a years time and help your bottom line.



24. The "Share It" Strategy

The "I'm getting ready to purchase a $(no.) advertising promotion and want someone to share the cost..." strategy tells your prospects they can split the high advertising cost with you and they can advertise their own product, your product as an affiliate/MLMer or someone elses product. You can just use a rotating ad or place both your ads on the same web page. It could be pay per click ads, banner ads, search engine ads, etc.



25. The "First Time" Strategy

The "it's the first time this best seller has been available on the Internet..." strategy tells your prospects if they never had the chance to see it or purchase it offline, now they do. If it's a best seller then it may be more tempting for them to invest in it. If it's something you can convert to a digital product, then you could actually afford to charge less for it (mention that too).



26. The "End Result" Strategy

The "I've used this system to buy a new house..." strategy tells your prospects the end result of your money-making type of product instead of how much money they can make. People mainly don't want money - it's the physical and emotional things money will give them. It could be that they want to be happy, drive a sports car, feel secure, buy a luxury boat, etc.



27. The "One For A Friend" Strategy

The "bonus: get a free copy for your spouse..." strategy tells your prospects that they will get two of your products for the price of one. You also could allow them to give it to a close friend, a colleague, to use it as a present for someones birthday, etc. Another idea would be to give them a second or third one for half off.



28. The "Extra Product" Strategy

The "I'll give you a (another product) in case you don't have one yet..." strategy tells your prospects they can still order your main product if they don't have another product that is required to go along with it. You could give the extra product to them for free or at a significant discount.



29. The "You Test It" Strategy

The "I need (no.) product testers..." strategy tells your prospects you need test subjects so you can show everyone else that, without a doubt, your product really works. You could say youre assembling a special test, beta or focus group and they will get your full personal support. You can tell them they do have to purchase your product so you know they are serious but once they hand you their success story for publishing, you will issue them a full or partial refund. You could base the refund on how long the success story is that they write for you.



30. The "Mr. Letter" Strategy

The "see how Mr./Mrs. (the first letter of your surname)(your products benefit)..." strategy tells your prospects that your identity will not be disclosed to them until they purchase your product. For example, you use Mr. B or Mrs. E. in your sales letter. You can also make them agree to never disclose your identity. The mystery of your identity alone will cause some people to purchase your product.

Starting a home business or want to make money online? You must take a look at the Home Business Blog , as well as visit the Internet Entrepreneur Blog

Internet