By Phyllis C. Miles

 11. The "Big Offer" Strategy

The "get every product on our web site for one low price..." strategy tells your prospects that even though you offer many individual products for sale, you will allow them to buy them all at once at a discount. You could tell them the price of buying them all individually over time (which costs more) then show them the price of buying them all at once (which costs less). Then show the actually amount they will save (so they don't have to subtract it). You could even name your package something like, The greatest package ever; The master of all offers; etc.



12. The "Past Purchase" Strategy

The "get a discount if you already bought one or more of these products..." strategy tells your prospects that if they already own a product or two from your package deal, they will get a discount on it. Tell them not to try to scam you though - you will look up all the past orders to verify if they really have purchased one of those products before.



13. The "eBook Letter" Strategy

The "grab the free e-book version of this sales letter and give it away..." strategy tells your prospects that you have also published your sales letter in e-book format and added information to it. You can tell them they can join your affiliate program and rebrand it to earn commissions. You can also allow them to sell the resell or master resell rights to it.



14. The "Tell Your Friends" Strategy

The "tell a friend contest..." strategy tells your prospects that you are offering cash rewards or prizes to the top three people that refer the most visitors to your web site. You could have them tell a friend from right on your page. You could also allow them to insert their affiliate I.D. and earn commissions on the people they refer.



15. The "Product Game" Strategy

The "play the (topic/title) game..." strategy tells your prospects that they can actually play an Internet based game that's related to your product. They will want to play something they're interested in and then while their playing it you could present them with a chance to purchase your product. You could even allow your affiliates to promote your free video game and earn commissions.



16. The "New Law" Strategy

The "is this new policy/law going to affect you?..." strategy tells your prospects about a new policy or law that might change the way they get their desired benefit. You can tell them that your new product has a way around it so it doesn't have to make it a harder task. If you offer this type of product before your competition does or even knows about it, you could make a bundle.



17. The "Repeat Performance" Strategy

The "you're guaranteed to (your products or services benefit) or we will do it again at no charge..." strategy tells your prospects they really have nothing to worry about if they don't gain their desired benefit. You'll keep doing whatever needs to be done over and over for free till it's done right.



18. The "Personal Letter" Strategy

The "if you are a (type of person/professional) click here, if you are a (type of person/professional) click here, etc..." strategy tells your prospects that you have different versions of your sales letter for their particular need. It will allow you to effectively target and push your prospects hot buttons for individual needs.



19. The "Exciting Launch" Strategy

The "I haven't been this excited about a product in (no.) (months/years)..." strategy tells your prospects that you are really psyched up about your product launch or someone elses product that you are selling for commissions. People have likely seen a lot of good products during that time period and will be curious why this one is so much better.



20. The "They Bribed Me" Strategy

The "I have had many insiders offer me big money not to release this product..." strategy tells your prospects that you showed your product to some fellow experts, beta testers or product reviewers and they wanted to keep it off the market because they wanted to keep it for themselves. It also could be that it would hurt their own businesses because it's so good. You could even tell them how much money you have been offered.

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