By Phyllis C. Miles

 31. The "Only Live Once" Strategy

The "you only live once..." strategy tells your prospects that life is too short to waste and they shouldn't hesitate to gain their desired benefits. They will want to spend their money where it will pay off, so you'll just need to prove that your product is the right investment.



32. The "Whichever Comes First" Strategy

The "it ends on (date) or until (no.) copies have been sold, whichever comes first..." strategy tells your prospects that it's up in the air which event will come first. If they are even a little interested they may buy to secure their copy of your product.



33. The "Guess" Strategy

The "guess what kind of product I will be releasing on (date), here is a clue..." strategy tells your prospects to feel very curious about what kind of product you will be launching. It will build immense anticipation during your pre-launch. You could even have them check back each (day or week) to get a new clue.



34. The "No Scare" Strategy

The "I'm not going to scare you into purchasing my product..." strategy tells your prospects that you won't be using any 'fear tactics' in your sales letter. You could tell them that there is already a huge need for it and it should sell itself. Many people will be persuaded to buy by your confident, straightforward approach.



35. The "Funny" Strategy

The "this e-mail was so funny I was turning blue from laughing so hard..." strategy tells your prospects that you received a ridiculous e-mail from a fellow subscriber. It could be someone complaining about your prices, sales offer, your content, etc. You could tell your prospects that you won't reveal the author's name but you will show them the exact, hilarious quotes. Of course this could be an attractive lead-in to sell them one of your products.



36. The "They Threaten Me" Strategy

The "I've received actual threats from a fellow marketer..." strategy tells your prospects that somebody they might know of could be threatening you. You could say that it made you so mad that youre going to do even more of what the marketer is harassing you about. It could be using lower than usual prices, holding a sale for a longer period of time, etc. If the marketer is well known, you could even tell them that you will give them a revealing clue about who the marketer is if they purchase your product.



37. The "Roadblocks" Strategy

The "we've eliminated all of the obstacles for you..." strategy tells your prospects that they won't have any roadblocks in the way to reach their intended goals. You could offer a no-risk guarantee, payment plans, a try before you buy time period, etc.



38. The "Panel Of Experts" Strategy

The "here are the (no.) expert contributors that have helped me create this product..." strategy tells your prospects that your product idea must have been awesome for all those experts to contribute to it. Plus, you could ask all those contributors to promote the product too, so your prospects will see the buzz about it.



39. The "Early Advantage" Strategy

The "get it early before everyone else finds out about it..." strategy tells your prospects that once the buzz start about your product, it could sell out or their competition will get their hands on it too. Plus, they may want to capitalize on the early buzz of the product by joining your affiliate program.



40. The "Broke And Depressed?" Strategy

The "spent (hundreds/thousands) on (your type of product) and haven't (your product's benefit) yet?..." strategy tells your prospects that they wasted their money on tons of products and have nothing to show for it. You can tell them not to be embarrassed because you did too, of course, until you found the product that you are currently selling.

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